Igniting Workplace Enthusiasm

Quality Policy

Dale Carnegie Training of the Mid-South
Offered by: Howard, Mohorn & Associates, LLC


From a foundation of character and integrity, we create value for our clients. Leading by example, we set the benchmark for the Dale Carnegie organization worldwide.

Mission Statement:

"We help companies and individuals turn potential into performance"

Culture we desire:

  • 1) God... 2) Family... 3) Work
  • Collective thinking is valued
  • Team oriented environment where superstars thrive
  • We celebrate successes
  • Foster an ownership mentality
  • Fun

Guiding principles:

We CARE... care about our customers, care about our image, care about each other.

We operate our business based on the Dale Carnegie 30 Human Relations Principles:

  • Don't criticize, condemn or complain
  • Give honest, sincere appreciation
  • Arouse in the other person an eager want
  • Become genuinely interested in other people
  • Smile
  • Remember that a person's name is to that person the sweetest and most important sound in any language
  • Be a good listener. Encourage others to talk about themselves
  • Talk in terms of the other person's interest
  • Make the other person feel important - and do it sincerely
  • The only way to get the best of an argument is to avoid it
  • Show respect for the other person's opinion. Never say, "you're wrong"
  • If you are wrong, admit it quickly and emphatically
  • Begin in a friendly way
  • Get the other person saying "yes, yes" immediately
  • Let the other person do a great deal of the talking
  • Let the other person feel that the idea is his or hers
  • Try honestly to see things from the other person's point of view
  • Be sympathetic with the other person's ideas and desires
  • Appeal to the nobler motives
  • Dramatize your ideas
  • Throw down a challenge
  • Begin with praise and honest appreciation
  • Call attention to people's mistakes indirectly
  • Talk about your own mistakes before cirticizing the other person
  • Ask questions instead of giving direct orders
  • Let the other person save face
  • Praise the slightest improvement and praise every improvement. Be "hearty in your approbation and lavish in your praise."
  • Give the other person a fine reputation to live up to
  • Use encouragement. Make the fault seem easy to correct
  • Make the other person happy about doing the thing you suggest

Complaint Procedure:

If an issue or concern arises relative to a course or class experience, it should first be communicated to the participant's trainer or performance consultant. If it is deemed appropriate to escalate an issue or concern to senior management for resolution, below is the contact information:
Howard, Mohorn and Associates, LLC
Little Rock, AR: Sarah Carter at 501.224.5000 ext. 113
Memphis, TN: Daren Howard at 901.861.8288
Springdale, AR: Seth Mohorn at 479.756.2443
This institution is recognized by the Accrediting Council for Continuing Education and Training (ACCET) as meeting and maintaining certain standards of quality. It is the mutual goal of ACCET and the institution to ensure that educational training programs of quality are provided. When problems arise, students should make every atempt through the complaint procedure within the instituition to fins a fair and reasonable solution.
However, in the event that a participant/client has exercised the channels available within the institution to resolve the problem(s) by way of the instituion's complaint procedure, and the problem(s) have not been resolved, the participant/client has the right and is encouraged to take the following steps:
1. Complaints should be in writing and mailed, faxed or emailed to the ACCET office. Complaints received by phone will be documented, and the complainant will be requested to submit the complaint in writing.
2. The letter of complaint must contain the following:
    a. A detailed description of the problem(s);
    b. The approximate date(s) that the problem(s) occurred;
    c. The full name(s) and title(s) or position(s) of the individual(s) involved in the problem(s), including both franchise staff and/or other participants who were involved;
    d. Evidence demonstrating that the franchise's complaint procedure was followed prior to contacting ACCET;
    e. The name and mailing address of the complainant, if the complainant specifically requests that anonymity be maintained, ACCET will not reveal his or her name to the franchise involved.
3. In addition to the letter of complaint, copies of any relevant supporting documentation should be forwarded to ACCET at the following address:
4. Send to:
Chair, Complaint Review Committee
1722 N Street NW
Washington, DC 20036
Phone: 202.955.1113
Fax: 202.955.1118 or 202.955.5306
Website: www.accet.org
Complainants will receive an acknowledgement of receipt within 15 days.



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#3 Office Park Drive Suite 104, Little Rock, AR 72211, US
P:501.224.5000 Toll Free: 800.264.3253

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The Dale Carnegie office of Little Rock serves all of Arkansas. We specialize in sales training, management training & leadership development programs.
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